To blog or not to blog that is the question…..

“A brand isn’t a brand to you until it develops an emotional connection with you” Daryl Travis

Why do we blog?

1. We are an expert in our field and are building our “business personality”
2. As mentors we use the blog as a form of leadership
3. Community is always a high priority so this is another way to engage and support the community
4. Obviously search engine optimisation
5. Being positive about what we do promotes postitive brand recognition
6. Trustworthy and being authentic is high on our priority list.