STARLETTOS WINS TWO CATEGORIES AT ‘COOLS’

Company: Starlettos
Website:starlettos.com.au
Categories: KPI Micro Business, SIGNARAMA X-Factor

The product, which bears the same name as the company, is an acrylic, star-like ‘thingie’ that is pressed onto the end of the stiletto heel of a woman’s shoe. The device is designed to be used when the wearer is walking on soft ground (think outdoor weddings) or uneven surfaces such as a patio deck. It increases the surface area as the base of the heel, prevented it from sinking into the soil (or getting stuck in a crack).

Starlettos, which prides itself on precision, targeted marketing, says this isn’t just about triumphing over physics. It’s about giving a woman the freedom to feel confident, fashionable and sleek even on a freshly mowed lawn.

“The product, packaging and website were designed from the outset to attract a particular demographic of women with a reasonable disposable income and an interest in fashion and high-fashion shoes,” writes the Starlettos “team” — a husband and wife who are the only “employees” (numerous other tasks are contracted out). “As this is an international demographic, there was almost immediate international interest once we began to publicise and create targeted web content describing the problem and solution in relevant keywords.”

Starlettos uses an approach it dubs “context-marketing” that combines product placement, event sponsorship and publicity, leveraged into online channels with a slick website, video and careful social media. The result? The company is expected to double its revenue for the third straight year.

What a great product well done Starletto’s from all the team at Signarama Burleigh Heads. Get organised girls summer is here get you Starletto’s.