Who are you – Your logo and business name. This is your brand, great design and layout, with consistency of colour and presentation are the most impoartant elements here. Peak Pilates above is a great example of this.

What you do – If your busines name doesn’t say what you do, consider including a one-line sumary of what your business does or a slogan that describes what sets you apart from your competition. You might also like to include a brief product or service listing, although the gold rule of signage is “when in doubt, leave it out”

Where you are – Your contact details e.g. – telephone number, web and physical or just use a QR code to do all of that for you….