You’ll avoid time-consuming misunderstandings and expensive mistakes if you spend time getting to grips with at least the basic terms involved in the printing and design approval processes.
Jargon Jargon Jargon
Alteration: The change in copy or specifications after production has begun
Bleed: Printing that goes to the edge of the sheet after trimming
Crop Marks: Printing lines showing where to trim a printed sheet
Laminating: A thin transparent plastic coating applied to paper or board to provide protection and give it a glossy or matt finish
Gloss: A shiny look that reflects light
Matt: A finish with little or no sheen that absorbs light
Spot varnish: Varnish used to hightlight a specific part of the printed sheet. Can be gloss or matt
PMS: The abbreviation for Pantone Color Matching System – and something to make everyone have a laugh…….